Creating a Buyer Persona might be one of the most important steps you can take to catapulting your marketing campagins to the next level.
Consumers are smarter and more educated than ever. They know how to cut through the BS and find what they are looking for. Unless your message is one that can grab their attention, it will get lost with the rest.
Establishing a buyer persona will equip you with an outline of who you want to market to and the things they care most about.