Creating a Buyer Persona might be one of the most important steps your school can take to catapult your marketing campaigns to the next level.
Students are smarter and more educated than ever. They know how to cut through the BS and find what they are looking for. Unless your message is one that can grab their attention, it will get lost with the rest.
Establishing a buyer persona will equip you with an outline of what students you want to market to and the things they care most about.
Get started creating your own Buyer Personas using our Buyer Persona Template. It will serve as a guide telling you what you need to do to tackle this important component of your marketing mix.